Building Strength Online & Locally
Superb Steel’s Path to Success
OVERVIEW
SuperbSteel, a trusted supplier of high-quality steel products, faced significant challenges with poor web visibility and limited brand recognition within their local market. Despite their expertise and strong product offerings, their online presence failed to reflect their reputation, making it difficult for potential clients to discover their services.
The Challenge
Despite their top-tier services, their outdated website wasn’t optimized for search engines or mobile devices, making it difficult for potential clients to find them. Additionally, the business had limited engagement with the local community, which hindered their ability to grow brand recognition in the area.
Our Insights
Our audit revealed that SuperbSteel needed a comprehensive approach to address both their digital and local presence. Without a modern, SEO-optimized website, they were missing out on significant search traffic. Simultaneously, they lacked the community involvement that could help establish their name among local businesses and leaders. A dual strategy focusing on enhancing their online visibility and boosting their local footprint would be key to their success.
The Solution
We began by developing a fully optimized, mobile-friendly website that not only showcased SuperbSteel’s services but was also designed to rank well on search engines. Our SEO strategy targeted high-traffic, industry-specific keywords and ensured technical optimization, helping SuperbSteel climb the ranks of Google’s search results.
To improve brand awareness, we advised SuperbSteel to take an active role in the local business community.
We helped facilitate:
Joining Associated Builders and Contractors (ABC)
Involvement with the local Chamber of Commerce
Connections with regional leaders
Community involvement
The Results
Our business consulting and digital strategy produced impressive outcomes for SuperbSteel. Their revamped, SEO-optimized website significantly improved their web presence, drawing in new traffic and inquiries. Locally, their involvement with key community groups and events boosted brand visibility, building valuable relationships with business leaders and potential clients.
