Forging Success With The Iron Shop
Rebuilding a century old fabricator into An Industry Leader
OVERVIEW
The Iron Shop serves as one of Connecticut’s top fabricators specializing in bespoke metalwork, ornate wrought iron, and architectural design. Their creations are found in both commercial & residential applications across New England.
The Challenge
Despite new management and a presence going back to the 1800’s, The Iron Shop faced a significant challenge — growing a reliable customer base, improving sales, and establishing itself as the go-to fab shop in the region.
They were struggling to get their name in front of potential clients and generate a consistent revenue stream that would let them grow.
The Iron Shop in West Hartford, CT circa 1920
Our Insights
Our research identified a clear gap: while demand for custom metalwork existed, The Iron Shop wasn’t being discovered by the right audience. We knew that a brand refresh could drive immediate visibility and ultimately, business growth.
The Solution
BCP worked closely alongside their team to refresh the entire image of The Iron Shop, delivering:
A Brand New Website optimized for mobile use and targeted search engine optimization
Custom Content including photography and videography to display their wealth of knowledge and experience in a captivating way
A Logo Reboot designed to pay homage to their rich past as one of CT’s oldest blacksmiths, and their original anvil still in use today
Pay-Per-Click Advertising
Shortly after launch, we piloted a Google Ads Paid Search Campaign strategically targeting hand-picked keywords that would yield high intent customers.
We focused on driving traffic from demographics like high-income homes, frequent shoppers, and new homeowners to skim the best leads out of the pot.
in the first
3 Months:
$1.77
Avg CPC
8,000+
Clicks
Over
50k
Impressions
The Results
The Iron Shop experienced a surge in visibility, with over 110,000 combined impressions and more than 100 new leads each month. Their phones started ringing, and quickly found the value in working with BCP to improve revenue.
By leveraging a paid search campaign, we helped them break through a niche market and connect with customers searching for quality metalwork.
This campaign increased leads while solidifying their reputation as a trusted provider in the local market.
